Free shipping over ¥11,00030 day returnsGift boxed
A mother closing her sleeping baby's sleepsuit by nightlight

Magnetic babywear · bamboo and organic cotton

Change in a snap.
Back to sleep in a second.

Sleepsuits, bodysuits and bibs that close themselves. No buttons to line up at 3 am, no zipper on a bare tummy. Just soft fabric and a quiet click.

Shop the collection
Free shippingOn orders over ¥11,000
Free size exchangeWe ship the new size first
30 day returnsUnworn, tags on
NB to 24MSeven sizes, by weight

The collection

Four things a baby
actually wears

Shop everything
Essentials Sets
Essentials SetsSleepsuit, bodysuit and bib

Best sellers

The sleepsuits

Ten prints, two fabrics. Every one has a magnetic placket that runs from the neck to the ankle.

All ten prints
NeutralThe Newborn Set

The Newborn Set

Sleepy Bunnies sleepsuit in organic cotton, one white bodysuit, one matching bib.

¥9,000Sleepy Bunnies
GirlThe Pink Set

The Pink Set

Merry-Go-Round sleepsuit in organic cotton, one blush pink bodysuit, one matching bib.

¥11,500Merry-Go-Round
NeutralThe Big Top Set

The Big Top Set

Big Top sleepsuit in bamboo, one heather grey bodysuit, one matching bib.

¥15,000Big Top
BoyThe Blue Set

The Blue Set

Sailing Blue sleepsuit in bamboo, one sky blue bodysuit, one matching bib.

¥16,000Sailing Blue

The closure

Line it up roughly.
It finds its own way shut.

Small magnets, sealed in their own casing and sewn inside the placket. They pull the two sides together on their own, hold through a night of kicking, and open with a deliberate tug that a baby cannot manage.

A hand opening the magnetic placket of a sleepsuit
1

Lay the baby down

Bring the two sides of the placket close. You do not need to see what you are doing.

2

Click

The magnets align and close in about a second, one handed, in the dark.

3

Back to sleep

No fumbling, no crying, no light on. The diaper change ends before the baby fully wakes.

1 sTo close a placket, from the neck to the ankle
0Buttons, snaps or zippers on the skin
2×Sealed: each magnet in a casing, then inside the fabric
7Sizes, newborn to 24 months, chosen by weight

Two fabrics

Bamboo for nights,
organic cotton for days

Compare them
Bamboo viscose knit close up

Bamboo viscose

Silky, cool to the touch and a little stretchy. The one for hot sleepers and sensitive skin.

  • Silky and cool to the touch
  • Stretches with the baby
  • Five sleepsuit prints
Organic cotton knit close up

Organic cotton

Soft, breathable and easy to wash. The everyday classic.

  • Soft, breathable, a little more structured
  • Every bodysuit and bib
  • Five sleepsuit prints

Essentials sets

The three pieces
to bring to the hospital

A sleepsuit, a bodysuit and a matching bib, boxed. The gift people actually use.

All four sets
NeutralThe Newborn Set

The Newborn Set

Sleepy Bunnies sleepsuit in organic cotton, one white bodysuit, one matching bib.

¥9,000Sleepy Bunnies
GirlThe Pink Set

The Pink Set

Merry-Go-Round sleepsuit in organic cotton, one blush pink bodysuit, one matching bib.

¥11,500Merry-Go-Round
NeutralThe Big Top Set

The Big Top Set

Big Top sleepsuit in bamboo, one heather grey bodysuit, one matching bib.

¥15,000Big Top
BoyThe Blue Set

The Blue Set

Sailing Blue sleepsuit in bamboo, one sky blue bodysuit, one matching bib.

¥16,000Sailing Blue
NeutralThe Rainbow Set

The Rainbow Set

Rainbow Skies sleepsuit in bamboo, one heather grey bodysuit, one matching bib.

¥16,500Rainbow Skies
NeutralThe Woodland Set

The Woodland Set

Little Owl sleepsuit in organic cotton, one white bodysuit, one matching bib.

¥10,800Little Owl
NeutralThe London Set

The London Set

London Guard sleepsuit in organic cotton, one heather grey bodysuit, one matching bib.

¥12,800London Guard
GirlThe Carnival Set

The Carnival Set

Candy Circus sleepsuit in organic cotton, one blush pink bodysuit, one matching bib.

¥15,500Candy Circus
BoyThe Little Train Set

The Little Train Set

Night Train sleepsuit in bamboo, one sky blue bodysuit, one matching bib.

¥16,800Night Train
GirlThe Ballerina Set

The Ballerina Set

Little Ballerina sleepsuit in bamboo, one blush pink bodysuit, one matching bib.

¥18,800Little Ballerina
TwinsThe Twin Box

The Twin Box

Two complete newborn sets, the Sleepy Bunnies and the Big Top, in one box.

¥22,000Sleepy Bunnies
GiftThe Nursery Box

The Nursery Box

Two complete sets in bamboo and cotton, plus two spare bodysuits and two spare bibs.

¥23,800Big Top
GiftThe Full Layette

The Full Layette

Four complete sets across the four sizes, from newborn to twelve months.

¥40,000Sailing Blue
A stack of folded sleepsuits in different prints
Ten printsBallerinas, whales, owls, trains, guards. One for every mood.
A baby sitting in a white bodysuit
Bodysuits in packs of twoBecause there is never just one.

Sizing in ten seconds

Weight first,
age second

Babies of the same age come in very different sizes. Type in your baby's weight and we pick the size.

Near the top of a range, or a long baby? Take the next size. Exchanges are free.

?The recommended size shows up here.
See the full chart
SizeWeightLength
NB5 to 8 lbs17 to 21 in
0-3M8 to 12.5 lbs21 to 24 in
3-6M12.5 to 17 lbs24 to 26.5 in
6-9M17 to 21 lbs26.5 to 28.5 in
9-12M21 to 24 lbs28.5 to 30.5 in
12-18M24 to 27.5 lbs30.5 to 32.5 in
18-24M27.5 to 30 lbs32.5 to 34.5 in

Mix and save

Fill the drawer once

Any sleepsuits, bodysuit packs and bib packs count. The saving comes off in the cart, no code.

1 pieceRegular price. Free shipping from ¥11,000.
3 pieces · −15%Any sleepsuits, bodysuit packs or bib packs. Taken off all of them.
6 pieces · −20%A full drawer. Taken off every qualifying piece in the cart.

Straight answers

Questions we get

Are the magnets safe for my baby?

Each magnet is sealed inside its own casing and sewn into the placket between layers of fabric with reinforced stitching. There is no way for a baby to reach one. The pull needed to open a closure is easy for an adult hand and hard for small fingers. Every batch is tested to make sure the magnets stay put through washing and wear. If your child has a medical device or implant, or a caregiver has a pacemaker, ask your doctor first.

Do the closures open on their own?

No. They hold through kicking, rolling and crawling, and open with a deliberate pull. If your baby is at the top of a size range, take the next size: less tension on the closure, more room to grow.

What size should I order?

Go by weight and length, not by age. The chart is on every product page. Between two sizes, or a long baby? Take the bigger one. Exchanges are free.

Bamboo or organic cotton?

Bamboo viscose is silkier, cooler and stretchier: the pick for hot sleepers and very sensitive skin. Organic cotton is the soft everyday classic and a little more structured. Many parents keep both, bamboo for nights and cotton for days.

Is bamboo really bamboo?

The fiber is viscose made from bamboo pulp, which is why we label it bamboo viscose rather than just bamboo. It is what gives the fabric its silky feel.

How do I wash them?

Cold, gentle cycle, similar colors. Tumble dry low or hang dry. Skip bleach and never iron over the magnets.

All questions

New prints, first

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Size guide

Go by weight and length, not age. Between two sizes, or a long baby? Take the bigger one. Exchanges are free.

SizeWeightLength
NB5 to 8 lbs17 to 21 in
0-3M8 to 12.5 lbs21 to 24 in
3-6M12.5 to 17 lbs24 to 26.5 in
6-9M17 to 21 lbs26.5 to 28.5 in
9-12M21 to 24 lbs28.5 to 30.5 in
12-18M24 to 27.5 lbs30.5 to 32.5 in
18-24M27.5 to 30 lbs32.5 to 34.5 in

Bodysuits and sets run 0-3M to 9-12M. Bibs are one size. Full details on the size guide.